Minneapolis, Minnesota based widget and mobile application developers, DoApp, is climbing the rankings of the Apple iPhone store with their myLite Color Strobe and Flashlight application. It's quickly moved from 47th to 14th among free applications since Monday. Impressive.

So, what is it? Here's a video someone shared on YouTube showing off the application:

DoApp's marketing VP, Graeme Thickins, breaks down what the company has learned about how to succeed in the iPhone App Store.

In this case, they started this application at 99 cents and later changed the price to free. While that may be a questionable business model long-term, I think they have proven that they can build popular software.

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