After my recent post explaining why a MSFT/YHOO merger would be good for the combined company because it would establish an obvious #2 for pay per click advertising dollars, I was pleased to learn that I was not alone in this line of thinking.

Andrew Goodman reported from Search Engine Strategies London that search advertisers, in an informal poll, thought this would be a good move from their perspective by a 7:1 margin.

Could a merger be good for advertisers? As Goodman put it, "Users are king, but advertisers pay for all this stuff." Advertisers will spend more money if it becomes easier to do so.

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