If you find yourself in a situation where you have to write an online bio . . . try being human.

If you're trying to decide whether it's a good idea to swap links with a casino site that's completely unrelated to your business . . .

If customers need to be able to find your address in order to visit your store or restaurant . . .

If you don't need a prospective customer's fax number, home phone number or blood type in order to start a relationship . . .

If you'd find it rude if someone walked into your cube and start playing music for no good reason . . .

If you think making your logo spin will convince people to do business with you . . .

. . . try being human.

Comment on this post

Book of the Month: The Driver: My Dangerous Pursuit of Speed and Truth in the Outlaw Racing World
Gadget of the Month: Kensington Mini Battery Extender and Charger for iPod and iPhone
Web Site of the Month: Google Docs - Used to Write Technology Evangelist Posts
Technology Evangelist Podcasts: Subscribe to Podcast Feed
Technology Evangelist Videos: Subscribe to Video Feed